Spirits Taking Volume Share from Beer

Spirits are taking volume share from beer, according to a new report from Deutsche Bank's Marc Greenberg. The report's main focus was on Brown-Forman (and we'll get to that in a minute) but he also had some interesting things to say about the spirits and beer businesses in general. "While the spirits category is still weighed down by weak US consumer spending," said Marc, "[volume] growth has been healthier than beer and is eating into share of drinkers." He expects this trend to continue "as major US brewers remain myopically focused on pricing."

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