Spirits Post Strong Sales in March
March was a good month for the US spirits industry, with sales up +5.5% compared to +4.7% growth in February, based on Nielsen scans per Goldman Sachs, CitiGroup and Morgan Stanley. Stronger sales were boosted by improved volumes (+3.7%) and price/mix (+1.7%) thanks in part to St. Patrick's Day. Case in point: Irish Whiskey sales climbed +31.7% in March compared to +19.8% in February.
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