Southern Comfort Keeps a Good Thing Going

Southern Comfort's newest chapter of the "Whatever's Comfortable" campaign hits the airwaves today. The new TV spot is titled "Shampoo." Though it features a different character, it is largely in the same style as the brand's popular TV ad featuring the speedo-clad, beach-walking, SoCo-drinking man. The new campaign also includes digital activation, outdoor placements as well as on and off-premise account activation.

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