SOBIESKI’S “TRUTH IN VODKA” AIMS TO OVERTHROW LUXURY COMPETITION
Polish-based Sobieski Vodka says it is entering the US â€œto overthrow overpriced vodkas,â€ through its sole importer Imperial Brands, a wholly-owned subsidiary of Belvedere. Not only is Sobieski highlighting the low-retail price, but itâ€™s playing on heritage as well. The brand is reportedly named after Poland's King Jan III Sobieski who saved Europe from the … Continue reading "SOBIESKI’S “TRUTH IN VODKA” AIMS TO OVERTHROW LUXURY COMPETITION"
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