SOBIESKI’S “TRUTH IN VODKA” AIMS TO OVERTHROW LUXURY COMPETITION

Polish-based Sobieski Vodka says it is entering the US “to overthrow overpriced vodkas,” through its sole importer Imperial Brands, a wholly-owned subsidiary of Belvedere. Not only is Sobieski highlighting the low-retail price, but it’s playing on heritage as well. The brand is reportedly named after Poland's King Jan III Sobieski who saved Europe from the … Continue reading "SOBIESKI’S “TRUTH IN VODKA” AIMS TO OVERTHROW LUXURY COMPETITION"

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