Skyy Vodka Grows 1.3% in Fiscal ’09

It was revealed today in Gruppo Campari's full year results ended December 31 that ‽positive consumption” of Skyy Vodka offset ‽destocking in the US.” It hit a bit of a bump in the fourth quarter, but still posted growth for the year. The brand has largely benefited from consumers trading down and drinking more at home, but reportedly fell victim to wholesaler/retailer inventory reductions and increased promotions during the holidays.

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