SFIC Names Former Vita Coco Exec as New Chief

Sidney Frank Importing Company has appointed former Vita Coco executive Jeff Popkin as its new ceo, following the departure of Lee Einsidler [see WSD 11-20-2015]. Jeff was the Vita Coco president from 2012 to April 2015, before that he was chief of Red Bull Distribution and has held several leadership positions with top beer and beverage brands, including president of the Western US division for Coors Brewing Co.

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