Sean “Diddy” Combs (formerly “Puff Daddy”) has signed a multiyear deal to develop Diageo’s Ciroc vodka brand for a 50/50 share in the profits. Depending on how well the brand does, the agreement could be worth more than $100 million for Diddy."It is not an endorsement deal," Combs told the AP on Tuesday night. "This … Continue reading "SEAN “DIDDY” COMBS SIGNS WITH DIAGEO"