RTDs are Now the Second-Largest Spirits Category by Volume
Dear Client: The ready-to-drink category has buoyed total spirits performance recently. Including RTDs, spirits volumes were down 2.5% for the rolling 12 months through August in SipSource data. Excluding RTDs, volumes were down further at -4.4%. Last week, SipSource analysts Danny Brager and Dale Stratton provided a deep dive into the category during the SipSource … Continue reading "RTDs are Now the Second-Largest Spirits Category by Volume"