Rex Strategy Working

Rex Goliath is shooting up the ranks thanks to its new launches including Free Range Red (a sweet red blend), Muscato and Sauvignon Blanc, based on recent SymphonyIRI scans for the period ending October. (Yes folks, it's the beginning of the holidays, so let the games begin). This time last year Rex didn't even rank as a top 10 producer in terms of dollar sales. But in the 4-weeks period, Rex climbed 36.2% in dollar sales and 37.2% in volume, with average prices down -4 cents to $5.67.

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