Restaurants Put Neighborhood Bars OOB

We've reported on brand and consumer specialization trends many a time in WSD, but we haven't focused as much on the fragmentation of retail stores. "As the white middle class shrinks and goes in different directions-- low income, high income, multicultural etc.-- retailers are also figuring out how to cater to their consumers that are increasingly looking different," said Nielsen's svp of beverage alcohol Danny Brager at the WSD Summit last week.

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