Restaurant Wine Strategies Indicate Recovery
Consumers spent $406.6 billion at restaurants in 2011. And as sales trends continue to look positive in 2012, owners are able to invest in improving their restaurants rather than just maintaining the status quo as they have in previous years. Commercial leader of GE Capital Trey Brown recently said at the company's Restaurant Leadership Conference: "Restaurateurs are no longer in survival mode; now they're planning for the future." One of the most obvious ways we've noticed restaurants are planning for the future is by investing in their wine selections.
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