Dear Client:Kaumil Gajrawala, an analyst at UBS, and Danny Brager, vp of client service at Nielsen’s beverage alcohol division, attempted to answer the question: “Is alcohol recession proof?” during a panel at NABCA. The answer, as we’ve all come to learn, is no. It’s not recession proof but largely resistant and fairing much better than … Continue reading "Recession Aftermath: What to Expect?"