You'll recall, the US rum cover-over subsidy has been at the center of numerous fights in the drinks industry in recent years including: between Puerto Rico and the US Virgin Islands, Bacardi and Diageo, Diageo and Distileria Serralles, and small caribbean rum producers and the international drinks companies. The latest news in this saga is that Beam's Cruzan distillery is requesting more money from the USVI government because it is losing bulk rum customers to Puerto Rico.