Prominent Winemakers Dive into Spirits

Most consumers can no longer be identified as single-category drinkers as recent studies show they drink across all alcoholic beverage categories - sometimes in the same day. This trend has caused a profound shift in the alcohol beverage industry. Some distributors, for example, have begun handling alcohol categories they've never dealt with before [see WSD 12-17-2013 ], which in turn has made it easier for suppliers to do the same.

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