Premium Wines Drive Accelerated Growth in February

Although the rotten winter weather hampered wine sales on-premise (see WSD 03-20-2014), February was a decent month for wine in all Nielsen-measured off-premise channels. Table wine sales were up 4.2% for the 4 weeks to March 1, representing a slight acceleration from 3.9% growth for the 52-week period. Below are some of the other key trends for February.

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