Dear Client:Earlier this week, we dug into Seattle-based Precept Wine's success in secondary US markets as well as the benefits to a regional approach [see WSD 11-04-2019]. The "other thing we use our regional focus for is innovation," said Precept cmo Alexandra Evans. Precept will "always put ourselves out there," according to Alexandra. Indeed, they "threw … Continue reading "Precept Wine CMO on Innovation and Taking Risks"