Dear Client:"One of the hottest trends is small sizes, in both wine and spirits," said Dale Horst, the director of marketing and merchandising for the Pennsylvania Liquor Control Board (PLCB). In a presentation at the recent NABCA conference, Dale explained how embracing small sizes and alternative packaging in both wine and spirits has led to … Continue reading "PLCB Leans into Small Sizes, Cans Trend to Boost Sales"