Last week we reported Del Maguey mezcal is the latest brand to join Pernod Ricard USA's New Brand Ventures (NBV) division. Since forming the division in 2016, Pernod has added a number of brands including Plymouth gin, Monkey 47 and Smooth Ambler among others, but there hasn't been much information on exactly what the division does [see WSD 12-6-2016].