Pernod’s #EngageResponsibly Initiative to Scale Up through Ad Leaders
Dear Client: Last summer multiple large companies announced plans to pause advertising spend on social media platforms as part of a boycott to address the mismanagement of posts including hate speech and misinformation [see WSD 06-29-2020]. A handful of bev alc companies joined the boycott including Diageo, Beam Suntory, Brown-Forman and Pernod Ricard. A few … Continue reading "Pernod’s #EngageResponsibly Initiative to Scale Up through Ad Leaders"
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