Pernod: The Right Environment as Important as Strategy

It is sometimes said that international drinks companies are too big to be good at innovation. This is simply not true. In fact, Pernod Ricard, Beam Inc., Diageo and Anheuser-Busch InBev were all in the top half of Forbes' list of the World's Most Innovative Companies in 2013 alongside companies that have built reputations on innovation, such as: Amazon, Starbucks, Google and Apple.

You are unauthorized to view this page.