Pernod Taps Comfort Food Trend with Breakfast-Flavored Liqueur

The latest in a string of new product introductions from Pernod Ricard this year is Mama Walker's breakfast liqueurs. Intended to tap into the comfort food, sweet and savory flavor combinations, as well as retro-inspired flavor trends, Mama Walker's is available in Maple Bacon, Blueberry Pancake and Glazed Donut. The packaging itself incorporates a bit of a retro look as well that will be supported by retro POS materials.

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