Pernod Ricard and Evite, the largest invitation and social planning website with over 22 million registered users, are joining together to launch Cocktail Central during the oh-so-important holiday selling season. "It's the largest program that Evite has done with any company, so it goes well beyond any sort of advertising agreement," Tim Murphy, PRUSA vice president, marketing innovations told WSD. "It fits squarely at the confluence of consumer trends and shopper trends. In a nutshell it offers tools and tips and savings for consumers when they are hosting a party during October, November and December." Beginning October 3, it will run until January 3.