Pernod Ricard won the long battle to acquire Absolut for a whopping $8.9 billion (5.63 euros), beating analyst favorite Fortune Brands (who we also predicted would win). Pernod is now a close second behind Diageo as the world’s largest spirits company. After the deal closes, Pernod’s annual volume sales will total 91 million 9-litre cases … Continue reading "Pernod Pays $9 Billion for Absolut"