Pernod Outlines “High Level of Ambition” in the US

Pernod Ricard characterizes itself as a determined challenger in the US as it aims to take share from Diageo and grow above the market. So how does it plan on doing so? "Premiumization and innovation are the two key pillars of our strategy," said Pernod Ricard chief Pierre Pringuet when addressing the media in New York yesterday. Regarding the Americas, their "ambition is to grab additional market share. We want to grow faster than the market. Definitely a high level of ambition."

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