Pernod Happy with Absolut

The price of Absolut in the US will likely remain the same in the next 12 months or so, said Philippe Dreano, ceo of Pernod Ricard Americas, in a call with analysts. They are always looking for ways to take price increases, but it's not yet the right time. That's because the vodka category "continues to be very competitive. We are still seeing some price discounting," he said. However, he believes they are in "a very good position" with Absolut. "It is one of the leading call brands in the business, so as people continue to go out it will definitely benefit us."

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