Brown-Forman's global strategy has pointed the company in a number of new directions, said ceo Paul Varga in speaking to the company's shareholders this morning. "But one thing it did not change was the importance of the Jack Daniel's trademark to Brown-Forman.. We continue to envision it being just as important going ahead, so we have some very high and strong ambitions for this," he said. Compared to the past 10 years, "we expect more to come from trademark line extensions."