Dear Client:The Wall Street Journal’s David Kesmodel published an interesting piece that features Patron’s new ultra-premium Ultimat vodka, which the company has decided to launch despite declines in that price category. At $40 a bottle, it is more expensive than Grey Goose (about $30) and Ketel One ($23). Sales of Grey Goose fell -0.3% in … Continue reading "Patron Braves Recession With New Vodka"