Part II with John Jordan

Earlier this week we brought you Part 1 of our interview with Jordan Winery ceo John Jordan. His strategy of embracing social media, growing accounts and increasing Jordan's sales force before the recession helped the company fight off any negative effects. In fact, they managed to grow revenues during the recession and take price increases. "The idea was that when the recession hits and each account is down -20% to -30%, the increased number of accounts will more than make up for that. Because of that we were actually able to take price increases during the recession. We've had revenue growth in 2008, 2009 and 2010," he told WSD. Here's what else John had to say in our fly on the wall interview:

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