Dear Client: Yesterday we published the first part of our interview with Archer Roose co-founder and ceo Marian Leitner-Waldman [see WSD 09-27-2021]. Today we'll pick up where we left off in the conversation. TARGETING FEMALE CONSUMERS IN A NEW WAY. As previously reported, actress Elizabeth Banks recently became a co-owner and chief creative officer for … Continue reading "Part II: The Future of $12-$20 Wine Segment is in Alternative Packaging"
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