Heineken USA chose Berlin Cameron United to run advertising for the national launch of Heineken Premium Light. The agency begins immediately but national rollout starts March 1, 2006 and will first be introduced in on-premise sectors. The brand was tested in Phoenix, Dallas, Providence and Tampa since the summer and did well with very little … Continue reading “HUSA PREPARES FOR HEINKEN LIGHT ROLLOUT”

Pernod Ricard announced today that they have sold their Glen Grant whiskey brand, as well as their Old Smuggler and Braemar to Italy’s Campari for €115 million. Selling the three whiskey brands was a condition the EU set for the company’s acquisition of Allied Domecq last spring and is likely to be finalized early next … Continue reading “PERNOD SALES THREE WHISKEY BRANDS”

The California Wine Institute issued a statement commending the EU-US wine trade agreement that was passed December 20. European names are now more protected than before and the U.S. is safeguarded against the EU, their biggest import. However, the CWI admonishes any remarks that imply US winemaking is not up to standards just because their … Continue reading “CALIFORNIA WINE INSTITUTE PLEASED WITH WINE AGREEMENT.”

Heineken, the third largest brewer in Russia, has decided to launch a low-carb, lower-calorie version of Amstel in an effort to reach out to health conscience Russians. “Amstel is the first beer entering the growing vitality market in Russia. This is a unique product for modern beer drinkers,” said Heineken Russia CEO Roland Pirmez. The … Continue reading “LOW-CARB AMSTEL SOLD IN RUSSIA”

Ola Salmen was appointed as Cruzan International’s newest chairman of the board and began last Tuesday, December 13. You are unauthorized to view this page. Username Password Remember Me     Forgot Password

ThaiBev, the largest alcohol producer in Thailand, will continue trying to list on the country’s Stock Exchange but will carry on with business as usual until that happens. If the company enlists on the Stock Exchange of Thailand, it will be the largest initial public offering ever undertaken by a privately owned local company; however, … Continue reading “THAIBEV HOPING TO REGISTER ON THAILAND’S STOCK EXCHANGE”

Ricardo Obregon, current Chief of Bavaria, announced yesterday that he is planning to leave the Colombian company in the near future. Although SABMiller spokesman James Crampton was unable to reveal possible candidates, he confirmed that “we have started the process of trying to find a successor.” Ricardo might already have another job in line since … Continue reading “BAVARIA LOSES THEIR CEO”

Piedmonte’s Pio Cesare has announced they will partner with the U.S. wine importer Maisons Marques & Domaines following their split from Paterno Wines International. MMD president Gregory Balogh said, “Pio Cesare produces outstanding wines from the region…we are delighted to welcome Pio Cesare to our family of wines.” You are unauthorized to view this page. … Continue reading “PIO CESARE AND MMD TEAM UP”

Steven J. Taylor has been appointed as the new Vice President of Retail Spirits for Southern Wine and Spirits of Illinois, a division of Southern Wine & Spirits of America, Inc which is the largest wine and spirits distributorship in the U.S. Reportedly, Steven worked as Division Vice President for Allied Domecq Spirits, USA prior … Continue reading “STEVEN TAYLOR JOINS SOUTHERN WINE AND SPIRITS”

News wires are reporting rumors that Belvedere will announce its acquisition of Marie Brizard, the French counterpart, tomorrow. The deal would give Belvedere a host of wines, spirits, and soft drinks that would help add variety to the “white spirits” the company already distributes. You are unauthorized to view this page. Username Password Remember Me … Continue reading “POSSIBILITIES THAT BELVEDERE WILL TAKEOVER MARIE BRIZARD”

After working together for 28 years, U.S. distributor Paterno Wines International and Italian wine producer Pio Cesare have agreed to part ways. Paterno claimed they were “proud” to have imported Pio Cesare, a premium wine from the Piedmont valley, into the United States and called the decision an “amicable separation.” You are unauthorized to view … Continue reading “PATERNO WINES AND PIO CESARE AGREE TO SEPARATE”

Michigan Governor Jennifer Granholm passed a law to overturn out-of-state direct shipment bans yesterday and now allows all in-state and out-of-state wineries to send up to 1,500 cases a year to residents. However, the state attorney general believes it may not stand up in Michigan court. You are unauthorized to view this page. Username Password … Continue reading “MICHIGAN CEASES TO BAN NATIONAL WINE SHIPMENTS”

Vergelegen wines of Stellenbosch, South Africa won the 2005 New World Winery of the Year Award from Wine Enthusiast Magazine marking the first award for South African wines and the New York trading company 57 Main Street Imports. Main Street Imports are the exclusive U.S. importers of Vergelegen, and are “proud to represent Vergelegen, and … Continue reading “WINE ENTHUSIAST COMMENDS VERGELEGEN WINES”

93% of Coopers Brewery shareholders voted in favor of removing Lion Nathan’s pre-emptive share purchase rights today, dealing a serious blow to the Australian company’s acquisition plans. Coopers managing director Tim Cooper said, “We would not have thought there is merit pursuing us in further litigation. The shareholders are very happy for us to be … Continue reading “IT’S FINAL: COOPERS SHAREHOLDERS SAY NO”

According to Yves Benard, president of the trade group l’Union des Maisons de Champagne, Champagne sales are expected to rise by 1.5% in volume and 3% to 4% in value in 2005 on the previous year. YTD sales should be between 300m and 310 m bottles. You are unauthorized to view this page. Username Password … Continue reading “CHAMPAGNE SALES LOOKING GOOD”