“On-Trend” Segments Dominate Fourth of July

Dear Client:2019 Fourth of July stats are in and hot categories like canned wine, rose and hard seltzer didn't disappoint during the holiday week.  Wine dollar sales were up 1.3% in the week through July 6 in all Nielsen-measured off-premise outlets. "On-trend segments managed to outpace the total category" this year.  Rose (table + sparkling) dollar … Continue reading "“On-Trend” Segments Dominate Fourth of July"

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