Ole Smoky Talks Past, Present and Future of the Brand
Before 2009, Tennessee only allowed the production of distilled spirits in a few counties, namely the ones where Jack Daniel's, George Dickel and Prichard's Rum were made. However, when the recession hit, it opened up 44 more counties for distilling. Along with that change, came the growth of the "moonshine" category. Ole Smoky Tennessee Moonshine was established in 2010 and has become the forerunner for the category, which includes products as varied as unaged whiskey, sugar shine and grain neutral spirits.