Nielsen: Vodka and Prepared Cocktails Gain Share in June
The spirits industry saw a revival in growth in June (4 weeks to June 26) compared to May, according to Nielsen scan data in food, c-store, drug store and major liquor store channels. Dollar sales grew 3.9% and volumes gained 4%. But keep in mind that the timing of Memorial Day compared to 2009 could have a large impact on results. While the 4 weeks to June 26, 2010 included Memorial Day sales, the 4 weeks to June 27, 2009 did not. With that said, vodka took the most share at the off-premise in both dollars and volume.