One of the most talked about trends in the wine industry this year without a doubt was Moscato. It was a phenomenon we heard about over and over as more consumers jumped on board, leaving many wineries scrambling for supply. But it's not as new as you may think. It fact, it's a trend that has built over the past three years, and 2011 was its best year yet. Moscato's monthly sales have increased a whopping 218,610 cases beginning with the 4-week period ending January 12, 2008 through the 4-week period ending November 12, 2011 as measured by Nielsen off-premise scans.