Molson Coors Throws its Hat in the Spirits-based Seltzer Ring
Dear Client: Spirits companies have been exploring the booming hard seltzer space with spirits-based products, most recently with Jose Cuervo Playamar Tequila Hard Seltzer and Brown-Forman's Jack & Seltzer [see WSD 09-15-2020]. Now, big brewer Molson Coors aims to get in on the spirits-based seltzer action. Molson Coors is launching Proof Point Spirited Seltzers … Continue reading "Molson Coors Throws its Hat in the Spirits-based Seltzer Ring"
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