Mike Keyes Discusses the Brands Driving Brown-Forman’s Momentum
During its fiscal 2012 Brown-Forman grew its market share in the US for the first time in several years. Since then the company has maintained its upward momentum in fiscal 2013. For the 52 weeks ending February 2, B-F's sales jumped 6.7% and volumes grew 2.2% in all Nielsen-measured channels. As the company nears the end of its fiscal year 2013 in April, WSD sat down with B-F's North American Region president Mike Keyes, to discuss the brands driving this momentum.