MH USA’s Jon Potter on the 6 Principles of Building a Luxury Brand

In the years following the recession, Luxury brands have become very hot again and not just in the spirits category. LVMH is one of the leading purveyors of luxury goods across a number of those categories and is well situated to take advantage of the trend. Last week, at the annual Wine & Spirits Daily Summit, Moet Hennessy USA's evp of brands Jon Potter explained why luxury is so desirable and how MHUSA builds and maintains the luxury image for its brands.

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