In the years following the recession, Luxury brands have become very hot again and not just in the spirits category. LVMH is one of the leading purveyors of luxury goods across a number of those categories and is well situated to take advantage of the trend. Last week, at the annual Wine & Spirits Daily Summit, Moet Hennessy USA's evp of brands Jon Potter explained why luxury is so desirable and how MHUSA builds and maintains the luxury image for its brands.