Mark Teasdale: “Tequila is Part of the Future”
Jose Cuervo parent company Becle had a slow start out of the gate in its first year as a public company, but it finished on a high note, reporting full-year sales growth of 2.6% to just over $900 million in the US and Canada. Though volumes were down almost 5% to 11.8 million cases. The company attributes the performance to price increases and a favorable mix toward premium products.
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