March Proves Strongest Month Yet for Spirits
Spirits growth spiked in March, according to NABCA data for control states. After seeing volume and dollar sales grow in the low-single digits in January and February, spirits gained 8.4% and 9.6% in volumes and dollar sales, respectively, for the month of March. The effect of brand mix on value growth during March was 1.2%, up from February's 0.8%.
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