More and more we are seeing alcohol beverage companies make use of new advertising mediums, most notably on the internet. Remember Diageo’s “Tea Partay” and Bud Light’s “Ted Ferguson?” Pernod’s latest Malibu flavor, Tropical Banana, is the latest brand to showcase itself on youtube.com with a video contest. Contestants will send their “best video rendition” … Continue reading "MALIBU PARTNERS WITH YOUTUBE.COM"