Mainstream Reports on Diageo-DeLeon Deal Surface

In October, WSD was the first to report that Diageo was possibly in talks to partner with ultra premium tequila brand DeLeon and have Sean "Diddy" Combs promote the brand. Neither company has yet to publicly confirm this information, but mainstream publications have now picked up on the story. Page Six is reporting that Diddy and DeLeon founder Brent Hocking have just sealed a partnership deal.

You are unauthorized to view this page.