Luxco's recent purchase of several of Beam's value brands has significantly grown its portfolio. As a result, the company has brought on Steve Einig to the new role of cmo, effective March 1. Steve worked most recently as director of North American lighting products at Energizer Holdings, reports St. Louis Business Journal. Before the acquisition, Luxco's portfolio was led by brands such as Juarez tequila, Everclear and Pearl vodka. You'll recall some of the new brands include Wolfschmidt, Calvert, and Bellows.