Lower Priced Wines See Biggest Leap in DTC Growth

Yesterday at the ShipCompliant's annual Direct Shipping and Users Conference in Napa, Mark Engel, founder of Engel Research Partners, presented the latest results in winery direct-to-consumer shipping, based on the ShipCompliant/Wines & Vines survey. In the 12 months ending April 2011, DTC sales rose 11.5% in both volume and dollar sales, reaching 2.75 million cases of wine valued at more than $1.2 billion.

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