Jack Daniel’s Strives for Johnnie Walker Status

Many of the largest spirits companies in the world have stumbled in the past year as white spirits and several of their large mainstream brands have weathered a dip in popularity. One company that hasn't been as negatively impacted as its competitors is Brown-Forman. You'll recall, the company's whiskey-heavy portfolio delivered 10% growth in the US, reaching $1.76 billion in fiscal 2015. Moreover, B-F's compound annual growth rate (CAGR) for net sales has been in the mid single-digit range for the last 10 years.

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