Dear Client:  Pre-COVID, on/off-premise bev alc sales were about an 80/20 split. Of course, with on-premise shutdowns and restrictions the balance has shifted even further to off-premise. But younger drinkers were already gravitating more towards at-home/off-premise consumption, according to IWSR.  TRENDS DRIVING AT-HOME OCCASION. In a recent analysis, IWSR outlined a number of macro and … Continue reading "IWSR: COVID Only Accelerated Shift Toward At-Home Consumption"