Ivana B Skinny Enters the Scene

One of the biggest product trends this year is low-calorie, ready-to-drink offerings, most of which are spirit-based. That trend was solidified when Beam Global acquired Skinnygirl, which has become the fastest growing spirits brand in the US. We're also seeing an increase in wine-based, ready-to-drink products, such as Daily's Cocktails and O'Mara's Irish Cream. So International Spirits, the producers of Ivanabitch Vodka, Gin and Brandy, is hoping to tap into both of those trends with their latest launch, Ivana B Skinny. Made in Holland, it is available in Margarita, Cosmopolitan and Appletini flavors, with 10% alcohol and less than 100 calories per 5-ounce serving. It comes in a 750ml glass bottle and has a suggest retail price of $13.99. "It's literally like buying a bottle of wine," International Spirits ceo Tony Elward told WSD.

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