It’s Good to be Premium… And Domestic

In an industry that's pushing sales growth of 4.5% and volume gains of 3.5%, it's not always easy to gain share. But these guys have managed to do it. In the 52-weeks to September 17, 750mls gained a full dollar share point, based on Nielsen off-premise scans. Domestic table wines gained 1.1 points. Argentinean and New Zealand imports took 0.3. And Cabernet (0.3), Pinot Grigio (0.2), Sauvignon Blanc (0.2) and Pinot Noir (0.3) all cut a bigger slice...

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