Is Beer Back with a Vengeance?

The beer industry took a big hit during the recession as its core consumers were hit disproportionately by the housing meltdown. Of course, there were other factors as well. Spirits has taken share of alcohol for many years thanks in part to increased innovation and expanded marketing capabilities on television. Also, many of the brewers took pricing as the spirits industry turned to promotions and discounting. Then you've got craft beer taking drinkers away from premium lights.

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