IRI: Wine the Big Winner of 2015
In spite of all the fanfare over spirits and beer in 2015, wine came out on top for the year, according to IRI's year-end recap. Wine dollar sales were up 6.8% for the year, outpacing both spirits (6%) and beer growth (4.7%) in all IRI-measured channels. Digging into the category a bit, table wine sales grew 6% in 2015, accelerating past 2014's 4.2% growth trend, and sparkling wine sales grew 14%, up from 9.6% in 2014.
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