INERTIA BEVERAGE HIRES FORMER FOSTER’S DIRECTOR
Inertia Beverage Group named Kristi Taaffe to the new position of vp, marketing. Taaffe joins the group after most recently serving as director, consumer relationship marketing at Fosterâ€™s Wine Estates. There she managed all aspects of the companyâ€™s direct marketing, contact center and e-business division inside its Consumer Relationship Marketing department.
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